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4.7 / 5 out of 7000+

Aurora – Watercolour Floral Midi Dress

Regular price Sale price£29.95 GBP Save 50% £60.00 GBP
/
50% OFF

Royal Mail Free Shipping with Royal Mail
Returns 30 Days Money-Back Guarantee
Discount Buy more, Save more: Up to 20% Extra Discount
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Ships by Sun 5 Jul
United Kingdom

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Tired of dresses that feel restrictive, lack personality or leave you choosing between comfort and style?

Imagine stepping into a dress that flows effortlessly with every movement, brightening your day with soft watercolour blooms and relaxed elegance. Aurora brings together comfort, colour and practicality, so you can feel as good as you look wherever the day takes you.

A splash of colour for every day

The artistic watercolour floral print adds a beautiful blend of colour that feels uplifting without being overpowering. It's the perfect choice for those days when you want to stand out naturally and confidently.

Soft comfort that moves with you

Made from soft, breathable fabric, Aurora feels light and comfortable from morning through to evening. The airy feel helps you stay comfortable whether you're exploring a new destination or enjoying a relaxed afternoon outdoors.

Flattering relaxed fit

The A-line silhouette drapes beautifully over the body, creating a naturally flattering shape. It flows gently as you walk, offering comfort without clinging.

Hidden pockets you'll love

Thoughtfully placed side pockets provide a practical touch without disrupting the elegant shape of the dress. Keep small essentials close while maintaining a clean and polished look.

Perfect for holidays and weekends

From coastal strolls to countryside escapes, Aurora is designed for moments when comfort matters just as much as style. Its effortless design makes packing and styling beautifully simple.

Bring colour, comfort and effortless elegance into your wardrobe with Aurora. Featuring a flattering A-line silhouette, practical side pockets and a vibrant watercolour print, this dress is made to accompany you through every beautiful moment of the day.

All our UK orders are shipped via Royal Mail and include Track & Trace, so you can easily follow your shipment.

We offer free shipping on all orders, ensuring your package arrives at no extra cost.


At Arthur & Margaret London, we offer a 30-day money-back guarantee
for a worry-free shopping experience. If you are not completely
satisfied with your purchase, you can return it.


At Arthur & Margaret London, customer satisfaction is our priority.
Our customer service team is always here to help and ready to assist you
with any questions or concerns.

Edith P. and 7.0k+ other women love Arthur & Margaret London

Loved by women across the UK

★★★★★

Just received my order from Arthur & Margaret London and I'm so pleased! The dress is even more beautiful in person, with lovely quality and a perfect fit. It arrived quickly and was beautifully packaged. I can't wait to wear it and will definitely be ordering again.

Amelia T.
London – 12 hours ago
★★★★

Really happy with my purchase

from Arthur & Margaret London 🤍 Beautiful quality, lovely details, and such an easy shopping experience. Definitely coming back!

Charlotte B.
Manchester – 1 day ago
★★★★

So happy with this dress 🤍

Comfortable, flattering and exactly the effortless style I was looking for. Love how easy it is to wear — definitely a new favourite.

Hannah C.
Birmingham – 2 days ago
★★★★★

Very happy with my purchase from Arthur & Margaret London. The quality is excellent, the fit is perfect, and everything feels beautifully made. The whole experience, from ordering to delivery, was smooth and professional. I’ll definitely be shopping here again.

Eleanor P.
Leeds – 3 days ago
★★★★★

This dress is exactly what I was looking for. It's flattering, comfortable, and so easy to wear. The quality is lovely, and I felt great in it from the moment I put it on. I've already had compliments and will definitely be ordering from Arthur & Margaret London again.

Jessica T.
Liverpool – 5 days ago

Summer Sale

we're offering exclusive savings across our collection.

This is your chance to shop some of our most-loved styles at special seasonal prices before we introduce new arrivals.

Thank you for your continued support – it truly means a lot to us

Buy 2 items – Save 10%

Buy 3 items – Save 15%

Buy 4 items – Save 20%

Why Women Choose Us

At Arthur & Margaret London, we believe fashion should be elegant, comfortable, and effortless. That's why we carefully create timeless pieces designed to make women feel confident every day.

Whether you're a loyal customer or discovering our brand for the first time, we invite you to explore our collection and experience the quality, craftsmanship, and attention to detail that define every piece.

Thank you for being part of our journey.

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

Your payment information is processed securely. We accept Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

Aurora – Watercolour Floral Midi Dress